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The decision by leading museums in Italy and other countries to stage a retrospective exhibition that tells the story of the Pirelli Calendar is a source of not inconsiderable satisfaction to our Group.It is also further endorsement of a communications strategy built on more than 100 years of initiatives and success in the field.Photography is, undoubtedly, an art form and, therefore, culture. The diffusion of culture is an objective which we intend to pursue, because without it there can be not balanced development of society. This Pirelli Calendar retrospective documents with clarity how, for decades, our Group has been able to compete effectively with the world's leading industries in the area of communications; almost 400 images, brought together here for the first time, which span the evolution of cultutre down the years often, as the exhibition's creators have pointed out, with the ability to set trends, rather than follow them.That is coherent with our Group's industrial tradition of being able to constantly stay ahead of the times through innovation, to the point at which Pirelli long ago earned its place among the world's leading manufactures. From cables and systems for power transmission and telecommunications to tyres, the Pirelli has been one of the inventions which have contributed to the scientific development of its areas of activity.Therefore the Calendar, which is, of course, just one of the many instruments by which we communicate with a wide global audience, assumes a far from secondary role in such activities at a time when the many aspects of affective company communications are of ever-increasing strategic importance.